It’s hard to make long-term strategic decisions when your focus is on the day-to-day challenges of sales and client delivery. What you do as CEO today will change the future profitability, resilience and value of your company.

Here’s what can happen when entrepreneurs don’t step away from the frontline and plan for growth:

• Missing or misjudging opportunities
• Churning valuable customers
• Eroding market or audience share
• Weakening brand value or reputation
• Losing talented and engaged team members
• Offering misaligned value propositions
• Burning out
• Business failure